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What is Tracking Pixel?
A small, invisible 1x1 pixel image or piece of code placed on a website that tracks user behavior, conversions, and other important metrics for affiliate marketing campaigns.
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Conversion Tracking
A method of measuring and recording when a desired action (conversion) occurs after a user clicks on an affiliate link. This helps track the effectiveness of affiliate marketing campaigns and attribute sales to the correct affiliates.
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Attribution Window
The time period during which a publisher can receive credit for a conversion after a user clicks on their affiliate link.
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