What is Conversion Rate?

The percentage of visitors who take a desired action, such as making a purchase or signing up.

Real-world applications and practical implementations

100 visitors with 5 sales = 5% conversion rate

Explore related concepts and expand your knowledge

The total cost to acquire one paying customer, including marketing and affiliate commission costs.

The predicted total revenue from a customer over their entire relationship with the business.

A performance measure used to evaluate the efficiency of an investment, calculated as (Net Profit / Cost of Investment) × 100.

Where this is used

Guides where Conversion Rate comes up in practice.